Mr. Tanaka, President of Japan Industrial Designers Association (JIDA), contributed to a Japanese Newspaper regarding “Design Management”.

Now, design means not only color and shape, but creating services and things, and innovation development using advanced technology.

“Design management” means a management method in which design is placed at the center of corporate management to build a brand or promote innovation.

In design management, the person in charge of design participates in the management team and participates from the top line of business strategy construction.
Some data say that companies that are actively introducing and utilizing design can achieve quadruple profits and double growth.

Since I won’t be late for this circumstances, I have joined JIDA as a supporting member since 2018.